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Google Ads Manager

5.00 to 7.00 Years   Hyderabad   13 Feb, 2024
Unnati
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 6 - 14 Lakh/Yr
IndustryEmerging Technologies
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    As a Google Ads Manager, you will be responsible for creating, implementing, and optimising Google ad network campaigns, including but not limited to search, display, video, in-stream, affiliate network, discovery feed & PMax for B2C lead generation.What you will do:
    • Managing location-wise campaigns, researching, adding & negating search keywords, setting up prospecting & remarketing campaigns, analyzing performance data, and optimising campaigns to maximize RoAS and improving lead quality
    • Owning & managing the paid marketing funnel through Google networks on Hubspot & Google Analytics 4
    • Implementing new trends, and integrating available generative AI tools for better downstream funnel metrics
    • Running A/B tests & landing page heatmaps for better click-through rates and brief agency/in-house content & creative teams
    • Running multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads
    • Maintaining weekly performance reports, presenting insights to stakeholders and optimising campaigns based on business needs at different locations & offers and forecasting trends as per macro and platform level events
    • Maintaining high ad quality score, impression shares etc. other secondary metrics
    • Syncing up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging
    • Managing agency relationships and aligning multiple agency teams based in different locations
    • Maintaining & verifying billing, agreements & other administrative tasks on Google ad accounts
    What you need to have:
    • A marketing or computer science graduate with good analytical & communication skills
    • 5-7 years of hands-on experience in generating high-intent leads through Google ad campaigns for fertility, healthcare, or B2C organisations with a physical presence like real estate, automobiles etc
    • Experience working at the agency as well as the brand/client side
    • Currently working closely with business teams to chase targets and deliver high-ROI campaigns
    • Diverse interests, lived across multiple cities and understands customer needs
    • A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and business needs.
    • Excellent with Google Sheets
    • Deep knowledge of GA4
    • Working knowledge of martech stacks like HubSpot, Salesforce, Zoho CRM etc
    Tools: Google Ads & Tag Manager: To create, manage, and analyze Google ad campaigns. Third-party audience or interest-based targeting tools like Vserv, etc At-scale landing page creation & optimization tools including heat maps, A/B tests etc

Keyskills :
end to end campaign managementcampaign analyticspost campaign analysiscampaign developmentgoogle adwordscampaign managementcampaign planscampaign designmarketing campaigns

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