Head Digital Works -Senior Manager - Marketing - IIM/MDI/ISB/FMS

Job Description

About Organization: Head Digital Works is now a well-funded and supported growth stage start-up and prides itself as being one of the few consistently profitable enterprises in its industry. It is pushing the envelope on growth and new business interests on a continual basis. Today, it is a global group with media and technology interests that has grown beyond its beginnings as an online rummy operator via its A23 platform. Our Portfolio: With a current user base of over 35+ million users across multiple products, Head Digital Works continues to develop games, content and online services to provide best-in-class entertainment at a users fingertips. Job Role: - You will have overall responsibility of brand development, customer acquisition in B2C category, building the A23 brand, all aspects of marketing (including brand, offline (ATL & BTL) and online), managing marketing investments, developing & deploying a comprehensive marketing plan with fully integrated tactics (advertising, digital, app marketing, retail/partner and consumer-facing PR).- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India. You will learn and implement the most innovative marketing strategies and use cutting edge marketing tools to implement various campaigns. Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention. Key Responsibilities: - Act as a leader in marketing organization, across real money and social gaming products- Refine current acquisition strategies across mobile and other mediums to drive greater customer lifetime value, efficient customer acquisition and strong user growth- Implement strategies and test/learn to develop a winning acquisition and retention strategy with appropriate campaigns and tactics. Job Responsibilities: - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts- Stays abreast of mobile & email marketing best practices.- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, affiliate etc Serve as the key strategic lead for programmatic display, especially the Double Click suite- Work with affiliate partners to optimize install and conversion campaigns- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact- Drive digital marketing efficiencies and reach through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner- Work with our Performance agencies to institute best execution processes.- Take initiatives, identify pain points, improvement areas and work towards achieving a solution. Qualifications Required: - 7+ years of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads.- MBA from a Tier 1 institution- Prior experience in Gaming/ E-commerce preferred with a specialization in Marketing- Experience in handling large scale campaign planning, optimization for both performance and brand impact.- Ability to work with data and uncover insights into consumer mindset- Understanding of the Gaming/ e-commerce industries competitive landscape- Demonstrated ability in executing results, with strong attention to detail- Consumer-centric mindset and ability to think strategically and tactically- Quick learner and ability to work in a fast-paced and dynamic work environment,

Keyskills :
data analysismedia planningbrand developmentbest executionfinancelifetime valuedigital marketingcampaign planningsalesmismarketing programscustomer acquisitionaccountancydigital campaigns