Manager - Digital Marketing Analytics

Job Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.The PositionManager - Digital Marketing AnalyticsRoche India Roche Services & SolutionsHyderabad or Chennai A healthier future. Its what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.Thats what makes us Roche.Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.The OpportunityThe Manager - Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams. This role goes beyond managing workstreams and reviewing dashboards. It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it. The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.All Roche employees are expected to actively contribute to cross-functional collaboration and adhere to all applicable laws, regulations, policies, and procedures governing our business.As a Manager - Digital Marketing Analytics, you will:Serve as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams, leading discovery conversations to uncover unmet analytics needs and proactively proposing solutionsCollaborate with new and existing partners to articulate the value of our analytics capabilities, helping expand the scope and reach of our function through strong partnershipsTranslate complex analytics concepts into business language that resonates with non-technical stakeholders and leadershipAnalyze and derive actionable insights from digital marketing channels, leveraging tools such as Adobe Analytics, Adobe CJA, Google Analytics, email platforms, and other martech toolsOversee the quality and strategic relevance of analytics deliverables including tagging audits, subject line analyses, web performance reporting, HCP targeting, and campaign analytics.Collaborate with affiliates, offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through data-driven approaches.Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency and business outcomes.Champion measurement frameworks, attribution approaches, and testing methodologies (A/B testing, multivariate testing) that elevate the rigor of our analytics practice.Spearhead technology and innovation initiatives within the Digital Marketing Analytics function, identifying emerging tools, techniques, and data sources that can enhance our service offerings.Lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.Build a culture of intellectual curiosity, encouraging the team to move beyond reporting and into insight generation, experimentation, and strategic recommendationPartner with business partners to define key metrics and outcomes for technology aligned with business objectivesDevelop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the networkLead important initiatives for the growth and development of the GATE teamWho you areYou hold a Bachelors or Masters Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines) and 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibilityMinimum 5 years of hands-on experience in digital marketing technology and analytics, with exposure to life sciences or healthcare being a strong advantageDemonstrated expertise with Adobe Analytics and/or Adobe CJA; familiarity with the broader Adobe Experience Cloud ecosystemProficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting toolsFamiliarity with digital marketing channels, including SEO, SEM, social media, and email marketingProficiency in tools such as Omnibug, Adobe .

Keyskills :
ConsultingAdobe AnalyticsAttribution ModelingSEOSEMSocial MediaDigital Marketing AnalyticsMartechAdobe CJA