Manager Digital Marketing Analytics

Job Description

At Roche you can show up as yourself embraced for the unique qualities you bring Our culture encourages personal expression open dialogue and genuine connectionswhere you are valued accepted and respected for who you are allowing you to thrive both personally and professionally This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come Join Roche where every voice mattersThe PositionManager Digital Marketing Analytics Roche India Roche ServicesSolutions Hyderabad or ChennaiA healthier future Its what drives us to innovate To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come Creating a world where we all have more time with the people we loveThats what makes us RocheRoche has established the Global Analytics and Technology Center of Excellence GATE at Chennai to drive analyticstechnologydriven solutions by partnering with Roche affiliates across the globeThe Opportunity The Manager Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals serving as a thought partner to stakeholders across Roche affiliates and global teams This role goes beyond managing workstreams and reviewing dashboards It requires someone who can bring a perspective shaped by deep experience in digital marketing and the technologies that power it The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche networkAll Roche employees are expected to actively contribute to crossfunctional collaboration and adhere to all applicable laws regulations policies and procedures governing our businessAs a Manager Digital Marketing Analytics you willServe as a trusted advisor and thought partner to stakeholders across Roche affiliates and global teams leading discovery conversations to uncover unmet analytics needs and proactively proposing solutions Collaborate with new and existing partners to articulate the value of our analytics capabilities helping expand the scope and reach of our function through strong partnerships Translate complex analytics concepts into business language that resonates with nontechnical stakeholders and leadership Analyze and derive actionable insights from digital marketing channels leveraging tools such as Adobe Analytics Adobe CJA Google Analytics email platforms and other martech tools Oversee the quality and strategic relevance of analytics deliverables including tagging audits subject line analyses web performance reporting HCP targeting and campaign analyticsCollaborate with affiliates offering strategic insights on leveraging analytics effectively in campaign strategies and enhancing digital readiness through datadriven approachesEvaluate and optimize processes in paid media website experience and HCP engagement for improved efficiency and business outcomesChampion measurement frameworks attribution approaches and testing methodologies A B testing multivariate testing that elevate the rigor of our analytics practiceSpearhead technology and innovation initiatives within the Digital Marketing Analytics function identifying emerging tools techniques and data sources that can enhance our service offeringsLead and mentor analytics professionals across multiple functional areas fostering crosspollination of knowledge and best practicesBuild a culture of intellectual curiosity encouraging the team to move beyond reporting and into insight generation experimentation and strategic recommendation Partner with business partners to define key metrics and outcomes for technology aligned with business objectives Develop capability presentations and case studies that demonstrate the impact of our work to strengthen partnerships across the network Lead important initiatives for the growth and development of the GATE team Who you are You hold a Bachelors or Masters Degree in a relevant field Computer Science Engineering Marketing Business or related disciplines and 8 to 12 years of experience in digital marketing analytics martech or consulting with progressive leadership responsibility Minimum 5 years of handson experience in digital marketing technology and analytics with exposure to life sciences or healthcare being a strong advantage Demonstrated expertise with Adobe Analytics and or Adobe CJA familiarity with the broader Adobe Experience Cloud ecosystem Proficient in attribution modeling website performance optimization A B testing conversion management traffic analysis and various reporting tools Familiarity with digital marketing channels including SEO SEM social media and email marketing Proficiency in tools such as Omnibug Adobe .

Keyskills :
AnalyticsAdobe AnalyticsGoogle AnalyticsPaid MediaMultivariate TestingDigital Marketing AnalyticsAdobe CJAMartechHCP Engagement