Relationship Manager Metro

Job Description

Dear Candidate,Greetings of the day!We are Hiring for,Relationship ManagerMetrolocation - Hyderabad- Fresher/ 1 to 2 years of experience in sales (financial products)- CTC Upto 6LFunction- Retail SalesDepartment- Sales & DistributionReporting To - Branch HeadSuperiors Superior - Regional Head Retail SalesUnit -Birla Sun Life AMC Ltd.Location- MetroBusiness Asset Management Company1) Job PurposeResponsible for managing IFAs/BANKs/ NDs and achievement of the salestarget expected from those set of distributors.To ensure attainment of maximum market share from these set of IFAs/BANKs/NDs2) DimensionsWhat are the areas (in quantitative terms) the job has an impact on Funtions Remarks1. Equity NetSales Approx 100 Cr.A Debt Net Sales Approx 75 Cr.B PMS Net Sales Approx 10 Cr2. Amount of newSIPs Approx 3 Cr3. New foliosadded Approx 50004. POSactivisation Atleast 60 %3) Job Context & Major Challenges(What are the specific aspects of the job that provide a challenge to the jobholder in the context of theUnit/Zone Organisation Context Job Context Retail is an equally important arm of the MF business as compared toinstitutional. It helps the AMC garner equity assets, which is the most profitableasset in this business. It also helps in increasing the reach and penetration ofvarious products across various geographies. There are multiple channelsinvolved in this set up; namely IFA, ND, PCG & Banking. Retail expansion isanother critical parameter for success in increasing reach. Apart fromgenerating sales from existing POS, creating new POS to increase distributionbase is an important element of the retail business.`Job Description`3) Job Context & Major Challenges(What are the specific aspects of the job that provide a challenge to the jobholder in the context of theUnit/Zone Key challenges 1. Activation One of the most important aspects of the IFAs/BANKs/ NDschannel is to increase activation of the POS i.e. maximum POS sellingour product. With every Relationship Manager managing a large numberof relationships, to be able to reach out to them to ensure that theyremain consistently active with us is a challenge.2. High Market Share Creating top of the mind recall in the mind of theIFAs/BANKs/ NDs is another important challenge in this role. With thepresence of over 35 players in the industry, we need to have a highrecall, which will lead to enhanced market share.3. Training & Updation To update the IFAs/BANKs/ NDs a challenge initself. Market dynamics keep changing on a daily basis and it is equallyimportant to update the advisors frequently.4. Practices adopted by competition To be able to sell your products in anenvironment where stiff competition forces market players to adoptvarious pricing and incentive strategies, which we may not be able tomatch.5. Service issues Ensuring that all service related issues of IFAs/BANKs/NDs and their investors are sorted out with a quick TAT. Servicing is avery critical aspect of the relationship and if issues are not sorted out inadequate time, it may lead to relationship turning sour with distributors4) Principal Accountabilities(a)AccountabilityTo achieve the allocated equity anddebt sales targetSupporting Actions1) Profiling distributors and targeting themaccordingly.2) Ensuring timely communication of informationand personally meeting them periodically.generation, focussed group discussions withinvestors(b)AccountabilityTo achieve the allocated PMSsales targetSupporting Actions1) Identify IFAs/BANKs/ NDs who have therequisite clientele for PMS and createawareness about our schemes and theirperformance among those distributors.2) Accompany them on joint calls to meet theirclients.(b)AccountabilityTo achieve the targeted amount ofnew SIPsSupporting Actions1) Focus on the unique offering in this segment tomaximise sales.2) To communicate and educate thedistributors about its advantages and potentialas a tool for wealth creation.(c)AccountabilityTo ensure that the targeted numberof new investors (folios) is addedSupporting Actions1) Ensuring that maximum existing investors of allIFAs are investing with us.2) To support distributors in new initiatives to helpthem increase their client base.(d)AccountabilityTo ensure maximum POSactivationSupporting Actions1) To ensure widespread participation from alldistributors and monitor these numbers on aregular basis.2) To conduct regular presentations andtraining sessions on a large scale to helpincrease participation.Regards,HR Team

Keyskills :
channel salesbranch salesagency salesretail salesrelationship management