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Senior Executive Ppc

2.00 to 5.00 Years   Hyderabad   02 Aug, 2019
EANSWER NETWORK INDIA PRIVATE LIMITED
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

Roles & Responsibilities:

  • Manage paid media campaigns, working across an exciting and diverse range of platforms, including paid search, social, display, native and video
  • Work with the Paid Media Account Director and Paid Media Managers to develop client campaign strategy to match ROI
  • Train Junior Analysts and wider teams across Found
  • Work with internal teams to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements
  • Develop and maintain close and productive client relationships as well as have the ability to identify new business opportunities from existing clients
  • Develop a strong insight into each clients campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity
  • On a regular basis, client serving , communicate directly with client, attending or leading meetings, creating campaign plans/changes and implementing them as required
  • Maintain an in-depth understanding of the performance status of accounts at all times
  • Work with the Client Leadership and Sales teams to provide forecasts and presentations
  • Keep up to date with the latest changes in the paid landscape and ensure these are communicated clearly internally
Campaigns management
  • Create an effective account structure plan, taking into consideration the clients objectives on AdWords & other required platform
  • Daily maintenance of campaigns and account budgets to ensure client spends are not exceeded and you are constantly providing value
  • Ongoing optimization of account/ campaign, including SQRs, trend analysis, competitor research etc.
  • Responsible for ongoing optimization efforts to meet campaign objectives including but not limited to negative keyword strategies, website and category exclusions , Ad creative, and landing page revisions based on performance history and the clients objectives
  • Consistently looks for ways to improve current processes or introduce new approaches.
  • Set up all tagging as required by the campaign.
  • Responsible for daily management of campaign budgets, on-site conversion actions and bid management
  • Works closely with Strategy, Data and Insights and Service Delivery team to execute clients strategic plans and provide best in class search engine marketing solutions

Keyskills :
salesnativesearchvideoeadingmeetingsservicedeliveryoptimizationstrategiessearchengineclientservicingstrategicvisiontacticalsolutionsnewbusinessopportunitiestrendanalysisbidmanagementsearchenginemarketingnewbusiness

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