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SR.BRAND MANAGER

6.00 to 10.00 Years   Hyderabad   16 Jun, 2020
Campbell Agro Mfg Industries
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryAgriculture / Dairy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Roles Responsibilities

  • Build Brand strategy define brand guidelines, brand vision value proposition
  • Activation and evaluation of marketing initiatives
  • Execute a multi-channel category campaign including digital communications
  • Nurture strong relationships with key stakeholders to influence business outcomes
  • AP management; forecasting, reporting
  • Implementation of the quarterly brand plans as well as supporting development of the one-year to three-year brand strategy, to deliver the brand business objectives and consumershopper goals.
  • A creative nature, the ability to think innovatively, and strong stakeholder engagement skills would also be beneficial.
  • Supervise advertising, product design and other forms of marketing to maintain consistency in branding
  • Develop strategies to increase brand awareness
  • Manage brands profitably and New Product Development Identifying new business opportunities in the various categories handled by meeting
  • consumers regularly and being aware of need gaps in the market and tapping those areas.
  • Develop the category brand strategy that delivers consumer loyalty and generates demand.
  • Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives.
  • Coordinate all category product initiatives through the entire value chain to ensure seamless
  • execution and profitable growth
  • Evaluating the role of the digital medium in every campaign working with the brand team to arrive at best possible solution
  • Creating an image of company in all the networking sites which will result in a big fan following
  • Managing the brand conversations and content on social communities like Face book, Twitter, YouTube, Blogs, website etc.
  • Coordinating with the relevant departments to ensure timely updates on Product stories, Store locations, Media Archive and PR content on the website
  • Brand custodian for all activities on E commerce.
  • Finalizing the Digital calendar and budgets for the Brand
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