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Regional Product Manager ( Tractor Loan)- NBFC Industry

8.00 to 13.00 Years   Indore   23 Apr, 2021
GenNext India Private Limited
Job LocationIndore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Will be responsible to develop new products by identifying potential opportunity in agriculture, conducts market research and identify product FAB (Features, Advantages and Benefits) for Tractors, Agri banking, Small ticket lending, Joint Liability Groups and Agri supply chain.
  • Will determine the relevant commercial terms such as pricing, Fees, likely losses, reducing Opex and ability to create Cross-selling opportunities.
  • Create the Go-To-Market Strategy for new product
  • Expand, scaleup and monitor existing products
  • Direct sales accountability akin to a Institutional Sales manager for some high value Agri Equipment.
  • Work closely with Business Manager for ATL / BTL campaigns
  • Overall Channel strategy for the region, broken upto district and Tehsil levels.
  • Work with the different Territorial teams to create and implement differentiated service experiences for farmers.
  • Works closely with the mechanization team to develop new services basis market needs & innovations.
  • To create robust strategies for planning and managing the growth of products across different portfolios with regard to their crop-wise usage and sales.
  • Guide market insights lead on specifications of research needed for product strategy. And create his own network for competition MIS and OEM sales.
  • Should have exposure of the entire gamut of activities within product management- STP, market research, budgeting, sales planning, competitor analysis and 4Ps
,

Keyskills :
atlbasisbtlbusiness developmentcompetitor analysissalesmischannel strategyfabstpinstitutional salesoemaccountsmarketingsales planningmarket researchhiscross sellinggotomarket strategyagri

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