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Accounts Manager Sales

2.00 to 7.00 Years   Lucknow   07 Jun, 2022
Job LocationLucknow
EducationNot Mentioned
SalaryRs 5 - 6 Lakh/Yr
IndustryMedia / Dotcom / Entertainment
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    PRINCIPAL RESPONSIBILITIES:Maximizing sales revenues and achieving sales & collection targets through promoting && selling advertising space onradio & digital platforms of Fever network to clients Role will involve: Understanding, optimizing & packaging Advertisements & Content Inventory Carrying out research on clients && understand their marketing strategy Gathering market, competition/customer information to maximize revenue Creating briefs according to clients needs with support from programming/creative team Pitching of advertising options to clients on Radio & Digital platforms Negotiating on rates and deliverables of a campaign with the buyers and managers for closing deals Ensuring timely delivery of commitment through internal coordination Coordination and integration with the Programming and Creative Solutions team. Keep Business information and customer records up to date Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP) Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc) Drive Digital Sales: Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR(Click Through Rates), Leads etc. Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Costper Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual) Digital sales for Podcast, FabPlay, FabMarket && other HT Digital offerings (i.e. hindustantimes.com,livehindustan.com, livemint.com) Understanding of selling influencers on social media & their relative costing Effective monetization of all social/digital platforms of Fever network Coordination with digital marketing team for campaign execution Focus on achieving monthly Collections targetsBEHAVIORAL SKILLS: (Attitude, Aptitude and Abilities):Exceptional interpersonal & communication skills High on energy & very agile Strong ability to grasp market challenges Customer Centric & Result Oriented Strong client relationships Understanding of client needs and brands Well versed with latest Digital Sales strategiesTECHNICAL SKILLS: (Skill set required to do the job- Tools, Technical Knowledge, Certifications etc)Excellent knowledge of MS Office Good understanding of the digital environment of adspaceselling Able to analyze and interpret data

Keyskills :
business-to-businessbusiness developmentdigital/social media salesdigital/social media pricing

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