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Social Media Manager

1.00 to 4.00 Years   Lucknow   27 Jun, 2023
HAPPY SQUARE OUTSOURCING SERVICES PRIVATE LIMITED
Job LocationLucknow
EducationNot Mentioned
SalaryRs 3.0 - 6 Lakh/Yr
IndustryMedical / Healthcare
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Job briefMarketing manager responsibilities include tracking and analyzing the performance of advertising campaigns,managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To besuccessful in this role, you should have hands-on experience with web analytics tools and be able to turncreative ideas into effective advertising projects.Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online andoffline marketing channelsResponsibilitiesDevelop strategies and tactics to get the word out about our company and drive qualified traffic to ourfront doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, contentcuration, pay per click campaigns, event management, publicity, social media, lead generationcampaigns, copywriting, performance analysisProduce valuable and engaging content for our website and blog that attracts and converts our targetgroupsBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyRequirements and skillsDemonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading acrosschannels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurement

Keyskills :
social mediagoogle analyticscontent management

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