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| Job Location | Lucknow |
| Education | Not Mentioned |
| Salary | 400000 - 600000 INR |
| Industry | FMCG |
| Functional Area | Marketing & Communications |
| EmploymentType | Full-time |
Key Responsibility Areas: > Developing and executing trade excitement programs for channelpartners. > Drive Wholesale Loyalty and Retail Activation programmes. > Understand shopper behavior and develop strategies for productive conversion. > Executing on ground consumer activation programs (Road Shows/Van promotions). > Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans. > Overseeing off take generation activity in Key Accounts > Designing innovative POP/Dispensers. > Analyses all parameters of competition marketing activities. > Monitoring competition pricing > Coordination between Sales team and marketing. > Vendor Management at local level.
Keyskills :
Trade MarketingBtlBrandingBelow The LinePromotionactivation