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| Job Location | Mohali |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
*Key Duties & Responsibilities:1. Manpower ManagementResponsible for increasing the ISD productivity and reduction in cost (CPA).Creating Adequate infrastructure of Merchandiser at Distributor cost.Training & development of ISD & Merchandiser.Inspecting and validating outlets for ISD deployment and increase ISD contribution in Activation.Budget allocation vs Spends Management2. Market Visibility & Vendor ManagementNew Town Launch and ground activation.Visibility index benchmarked to Competition.POS Elements and Universe of outlets covered under Permanent & Soft visibility elements.Execute the Visibility Initiatives on Festive/Season time at Modern Trade and Key Outlets (Sambandh Dealers).Signing up of Key outlets for BTL campaigns and activity calendarDevelop vendors for quality output and timely execution of the quality norms.Ensure accurate print work as per creative provided by marketing team.Adherence to circle budgets and benchmark rates.3. Market Visit & FeedbacksRegular market visit to ISD counters and provide feedback on the market visit to the COMsPrepare monthly reports on Trade Marketing expenditures.Prepare and update planner on monthly activities and trade Circulars.Visibility AuditIncrease the Brand Score through BTL activities4. MIS-Gathering claims & supporting documents/ reportsEnsure closure of POsPrepare data analysis of effectiveness of money spentShare with colleagues, individually and collectively, during every review meeting the data analysis about CPA and effectiveness of money spentEffective POS Utilization by Distributor, *Post Graduate with atleast 4 years of experience in Trade Marketing
Keyskills :
salesmisaccountstatbankingmodern tradedata analysistrade marketingmonthly reportsintelligent networksbtlcpaposisdbrandvisitprintclaimsvendortrainingdevelopment