Brand Manager

Job Description

Responsibilities & Key Deliverables Customer segmentation, competition analysis, brand budget planning. Plans alignment with current strategic business directions. Implementation plan of brand plans - Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales. Price benchmarking with competition and translating the competitor price positioning in the brand maps and marketing plans; State lever price benchmarking to incorporate local elements and ensure that product is positioned competitively for consumers and channel both. Managing and ensuring a healthy Product Portfolio for brand s. Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team. Knowledge of ATL and BTL media and how to use it in brand plans. Briefing the agency; Evaluation of creative. Local adaptations of brand materials as per regional needs. Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities. Developing Execution Plan with Roles and responsibilities. Timeline adherence to execute on-ground plans. Monitoring and publishing dashboard for all ongoing activities. Identify new platforms for engaging with the customers. Business case for pilot project and experiment. Pilot implementation, Learning, Preparing PDCA and scaling up for all India use. Briefing the Research Head. Interaction with the Research team. Field visit with the Research team. Aligning actions based on research Preferred Industries SalesMarketing & CommHuman ResourcesAdvertising/Marketin Education Qualification MBA in Marketing; MBA General Experience Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles.Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams outside the line as well as delivering results through others Critical Experience Mahindra Leadership Competencies Strategic Business Orientation_Business PerspectiveStrategic Business Orientation_Anticipating and Leveraging Business OpportunitiesStrategic Business Orientation_Strategic ForesightStrategic Business Orientation_Global mind-setLeadership through Sustainability_Strategize around,Sustainability DriversLeadership through Sustainability_Frugal mind setLeadership through Sustainability_Stakeholder focusLeadership through Sustainability_Triple Bottom Line SensitivityCustomer Focus_Customer SensitivityCustomer Focus_Customer DelightCustomer Focus_Service OrientationInnovation Led Transformation _Idea OrientationInnovation Led Transformation _Change catalystInnovation Led Transformation _Risk Taking with ResponsibilityResult Orientation with Execution Excellence_Effective Project ManagementResult Orientation with Execution Excellence_Passion for QualityResult Orientation with Execution Excellence_Accountability for resultsResult Orientation with Execution Excellence_Agility with disciplineLeveraging Human Capital_Exponential synergyLeveraging Human Capital_Team developmentLeveraging Human Capital_Entrepreneurial engagementLeveraging Human Capital_Appreciating diversityWeaving Passion and Energy at Work_Being Passionate about workWeaving Passion and Energy at Work_Working without BarriersWeaving Passion and Energy at Work_Blending Fun with workWeaving Passion and Energy at Work_Learning from Failures System Generated Core Skills Budgeting & CostingCompetitor AnalysisStakeholder ManagementCustomer SegmentationPrice BenchmarkingBenchmarkingBrand PositioningDigital CampaignsIntegrated MarketingMarketing CommunicationProduct ManagementATL AdvertisingBrand BuildingIdentifying New MarketsDeveloping Business CaseStrategic PlanningMarketingNetworkingProduct features value Cost AnalysisProduct Knowledge & ApplicationSales Tools DevelopmentCreative IdeationBrand ProfitabilityConsumer MarketingBrand Health TrackingDemand GenerationCustomer Value PropositionAgency Management System Generated Secondary Skills ,

Keyskills :
marketingadvertisingbrand managementsalesatlreturn on investmentbusiness caseequipment supplymanagement skills