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Brand Manager

6.00 to 11.00 Years   Mohali   10 Apr, 2024
Valenta BPO Solutions Pvt Ltd
Job LocationMohali
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Job title: Brand ManagerLocation: Bangalore/ MohaliJob type: Full timeExperience:5-7 yearsOverview:We are seeking a highly motivated and experienced Brand Manager with a focus on Marketing and Advertising to join our team. If you have a proven track record of developing and implementing successful marketing campaigns, building brand awareness, and driving business growth, we encourage you to apply.Key Responsibilities:1.Brand Strategy:
    • Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
    • Collaborate with cross-functional teams to ensure brand consistency across all marketing and advertising channels.
    • Conduct market research to identify trends and opportunities for brand positioning.
    2.Marketing Campaigns:
    • Plan, execute, and oversee integrated marketing campaigns that align with the brand strategy.
    • Collaborate with creative teams to develop compelling and consistent marketing collateral.
    • Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
    3.Advertising Management:
    • Oversee the development and execution of advertising initiatives across various channels (digital, print, social media, etc.).
    • Negotiate and manage relationships with advertising agencies and media partners.
    • Ensure advertising activities are aligned with brand guidelines and objectives.
    4.Market Research and Analysis:
    • Conduct market research to identify consumer preferences, industry trends, and competitive positioning.
    • Analyze data and metrics to measure the effectiveness of marketing and advertising efforts.
    • Use insights to make data-driven decisions and optimize future strategies.
    5.Budget Management:
    • Develop and manage marketing budgets, ensuring cost-effectiveness and maximum ROI.
    • Monitor expenses, track campaign costs, and provide regular budget updates to management.
    6.Cross-Functional Collaboration:
    • Collaborate with sales, product development, and other departments to ensure alignment with overall business goals.
    • Work closely with internal teams to ensure consistent messaging and brand representation.
    Qualifications:1.Bachelors degree in Marketing, Business, or a related field.2.Proven experience as a Brand Manager with a focus on Marketing and Advertising.3.In-depth knowledge of marketing principles, brand development, and advertising strategies.4.Strong project management skills with the ability to manage multiple campaigns simultaneously.5.Excellent communication and interpersonal skills.6.Proficient in using marketing and analytics tools.7.Creative thinker with a strategic mindset.

Keyskills :
brand marketingatl360 campaignsbtlbrand communicationbrand managementintegrated campaign planningttl

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