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| Job Location | Mohali |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
No. of Vacancies :Experience : 0 - 3 YearsAbout Internet Marketing and UX Analyst:Internet Marketing and User Experience Analyst, a professional who is responsible for analyzing and optimizing the performance of marketing activities including the user experience/ conversion optimization, paid marketing campaigns, SEO/ SEM, content marketing etc. Must be willing to learn about Digital Marketing and User Experience Optimization. Ability to coordinate & manage simultaneous data analysis requests of varying size & scope. Ability to capture & document business & reporting requirements from multiple sources. Self-starter with the ability to streamline functions and passion to learn and growMust possess excellent communication, presentation skills and be comfortable interacting with senior level management. Job Responsibilities:Analyze the marketing assets (web pages, landing pages, mailers, promotion materials etc. ) for its performance against distribution, visibility, CTR, user engagement, conversion and other qualitative and quantitative variables and share recommendations for improving the performance on regular basis. Plan and execute the online marketing components for lead gen including effective landing pages and email templatesPerformance Analysis of Marketing Activities and presenting the weekly/ monthly reports with useful insights and suggestions for improvements. Explore and recommend new marketing strategies in line with our organizational goals. Traffic Quality, Behavior Analysis and Conversion Analysis and Reporting on regular basis and share suggestions for improvement. Devising strategies to drive online traffic to the business websites and Improve Leads Generation. Analyse, Define, Implement, Audit, Refine processes related to Monthly Goals/ Targets, Marketing/ Promotion Campaign Specific Goals/ Targets, Project Team Structure, Tasks Assignment, Performance Evaluation at Project Level and Individual Team Member Level. Keep the concerned seniors and department heads updated about - what are strengths of each marketing team member and where marketing team member needs training. Plan, Schedule, Monitor, Audit the training sessions being conduct in Marketing Department. Monitor competitors strategies for Digital Marketing, Online Branding and Lead Generation and Evolve/ Revise own strategies to maintain an edge over them. Evaluating customer research, market conditions and competitor data; sharing recommendations and action plan. Work closely with content team, suggest topics which can be covered to improve engagement and spread awareness about products and services. Secondary Job Responsibilities:Analyze products and suggest UX & functionality related updatesPreparing Marketing Documents/ Presentations/ Case StudiesAnalyze Sales and Marketing data: formulate reports and make recommendations to the senior leadership. Keep a watch on the global technology and eCommerce/ mCommerce trends and keep senior leadership updated via reports or presentations. Internet Marketing/ SEO/ User Experience/ Conversion Optimization Requirements Analysis and Business Consultation to external stake holders/ clientsIdentify new market or product opportunities.,
Keyskills :
googleanalytics internetmarketing ppc seo onlinemarketing dataanalysis landingpages onlinetraffic leadgeneration userexperience onlinebranding ts randingidentitymarketing monthlyrep digitalmarketin