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Marketing Analyst

1.00 to 4.00 Years   Mohali   03 Jun, 2020
ABLY SOFT PVT LTD
Job LocationMohali
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BDMarket Research (MR)
EmploymentTypeFull-time

Job Description

Job Description/Job Responsibilities

  • Understanding the organization objectives
  • Project Planning, Management, Execution and Performance Analysis
  • Understanding the project level objectives and the broad level project plan
  • Creating detailed project plan divided into daily activities
  • Planning the team structure under the guidance of concerned seniors (based on the availability, skills and experience required)
  • Tasks allocation and monitoring the progress on daily/weekly basis
  • Daily standup meetings with the project team to understand what was performed yesterday and what is the plan for today; and what impediments are being faced.
  • Remove impediments and deviations, team should not get deviated from the planned targets.
  • Conduct Weekly Meetings with the seniors to keep them updated about the progress made on different projects. Take inputs for impediments being faced and how to improve the project/team performance. Refine the future activities plan based on the inputs received.
  • Generate Monthly Performance Report compare the estimated vs actual performance and share the steps being taken for improving the future performance.
  • Keep the concerned seniors and department heads updated about - what are strengths of each marketing team member and where marketing team member needs training.
  • Analyze the marketing assets (web pages, landing pages, mailers, promotion materials etc.) for its performance against distribution, visibility, CTR, user engagement, conversion and other qualitative and quantitative variables and share recommendations for improving the performance on regular basis.
Secondary Responsibilities:
  • Preparing Marketing Documents/Presentations/Case Studies
  • Monitor competitors strategies for Digital Marketing, Online Branding and Lead Generation and Evolve/Revise own strategies to maintain an edge over them.
  • Evaluating customer research, market conditions and competitor data; sharing recommendations and action plan
  • Internet Marketing/SEO/User Experience/Conversion Optimization Requirements Analysis and Business Consultation to external stake holders/clients.
,

Keyskills :
marketing marketresearch sales crm research dataanalysis landingpages leadgeneration onlinebranding projectplanning digitalmarketing customerresearch projectmanagement internetmarketing marketinganalysis performanceanalysis intelligentnetw

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