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PPC Expert/Specialist

3.00 to 5.00 Years   Mohali   08 Sep, 2019
T & A Solutions
Job LocationMohali
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

Designation:- PPC Expert/SpecialistGender Preferences:- Male candidatesSkills:-

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Expert in email marketing
  • Lead Generation, Paid Marketing, Amazon Paid Marketing, Re-targeting, Business Planning
  • Social Media Marketing, Video Ads and Channel growth,
  • Calling and client conversion, Knowledge about the sales / Conversion funnel
Job Responsibilities:-
  • We are looking for a PPC (Pay Per Click) Manager/Specialist to run PPC campaigns and monitor paid search budgets.
  • In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
  • You should also be analytical and good with numbers.
Responsibilities.
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
,

Keyskills :
java management accounts operations php search tools dashboards tableau ngine analysis optimization office ms data

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