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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
- Implementation and management of advertising campaigns from start to finish - Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule and according to client expectations - Reviewing ad performance relative to campaign objectives to provide optimization recommendations and increase performance for client - Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded - Identifying , troubleshooting & fixing creative issues - Recognizing , analyzing and quickly solving discrepancies between ad servers - Ensuring clients and internal sales teams are receiving exceptional customer service and support - Participation in client campaign kick - off calls to outline ad tracking requirements and deliverables - Providing Finance team with reporting for monthly billing as well as providing reporting to clients - Assisting with various special projects as needed - Working with internal teams to identify and design new tools and systems to improve efficiency - Responsible for the execution of online advertising and promotions for continued growth of our clients products and brand using search engine marketing (SEM) and Google Display Network (GDN) based display and contextual campaigns across various search platforms for multiple geographies. - Play a key role in all Lead Generation and online customer retention efforts. - Manage display advertising efforts including budgets , trafficking , tracking , analysis and campaign optimization. - Manage and optimize SEM / GDN campaigns on an on - going basis to ensure campaign acquisition and revenue targets are met. - Ideate innovative ways of reaching target audience or meet defined marketing objectives through SEM / GDN campaign - Undertake activities such as keyword research , keyword categorization - Generate daily , weekly , monthly and ad - hoc campaign performance and other reports - Create and maintain project plans to update internal stakeholder on status of campaign performance and issues - Responsible for gathering and maintaining competition information relevant to search and other digital channels - Stay on top of current search engine news , trends , SEM practices , and emerging items of interest and sharing these with the team ,
Keyskills :
delivery troubleshooting advertising ustomerrelations searchenginemarketingsem campaignmanagement searchengine adtracking searchenginemarketing statementsofworksow projectplans leadgeneration