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Adtech Partnerships & New Initiatives - General Manager, Paytm Ads

5.00 to 10.00 Years   Mumbai City   19 Dec, 2022
Paytm
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other SoftwareFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

    About Us:Paytm is India s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm Ads is Paytms digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.About the role:The candidate would be responsible to drive supply side integrations, own the GTM of our new advertising solutions and take care of overall charter for inorganic growth of Paytm Ads.Expectations/Requirements:1) Plan adtech partnerships across brand / performance oriented supply publishers & adtech solution providers.2) Initiate conversations with relevant stakeholders, drive negotiations, finalise legal / commercial agreements.3) Bring out the narrative from the partnership and own the end-to-end GTM to drive revenue.4) Ideate and work on new initiatives, ad solutions, formats and business models that can scale advertising revenue5) Work with Marketing, Sales and Client Success team to drive adoption of the above mentioned solutions6) Recruit & manage a highly motivated team who will be responsible across all new endeavours7) Quality of partnerships & its revenue impact8) Innovations / New Initiatives and its scalability leading to incremental revenue9) Ease of GTM strategy and client / agency adoption of Paytm Ad solutionsSuperpowers/Skills Required:1) 8-12 years of experience in Adtech; with atleast the last ~5 years focussed towards partnerships2) Good understanding of the overall Adtech ecosystem and ability to pick up product nuances & its capabilities3) Preference toward individuals who have managed Publishers, Adtech solution providers (DSP, DMP, Attribution & Analytics platforms etc.)4) Candidate should be able to navigate through ambiguity as the partnerships & new initiatives role will be fluid and bring out several opportunities5) Good Communication & Negotiation skills; Having strong relations with stakeholders will be a plusEducation:Graduation is compulsory.Location:Noida, Mumbai & BengaluruWhy join us 1) A collaborative output driven program that brings cohesiveness across businesses through technologyCompensation:If you are the right fit, we believe in creating wealth for youWith enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. India s largest digital lending story is brewing here. It s your opportunity to be a part of the story!,

Keyskills :
gtmfinancial servicesnegotiation skills

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