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Apply for Manager - Performance/Digital Marketing - eCommerce

6.00 to 10.00 Years   Mumbai City   16 Jun, 2023
ADNE Group
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

    Job Title: Digital / Performance Marketing ManagerPurpose:Design and implement the E Commerce / Digital Communication Strategy. Responsible for the Ecommerce Vertical Revenue growth and retention through both own site & other ecommerce retail sites where seller accounts offer advertising services, example Amazon.Areas of Responsibility : - Design & Implement digital marketing communications for Traffic, new user acquisition, return on AD spends.- Developing roadmaps to ensure ecommerce portfolio is executed well across all businesses- Tracking and monitoring performance for all digital content projects, Utilising web analytics to improve business performance - Managing storefront & working closely with tech teams to innovate for better conversion.- Research and discover new trends and technologies in order to improve website performance- Managing digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media- Maximising sales across the companys online product range- Ensuring that the website delivers a great customer experience; ensuring content is engaging- Liaising with the inventory and purchasing teams for newly available stock to advertise- Working with brand teams to digitally propagate brand creatives in the best manner to achieve results.Operating Network : External: Agencies, Large Ad platforms, content writer and creative teamInternal: Marketing, Manufacturing, Finance, Procurement, Research, Product Development, Quality, R&D, Legal, TM, Sales & Logistics teamEducation & Relevant Experience : - MBA with 6 - 10 Years of relevant experience- Knowledge and Business Understanding- Knowledge of Performance Marketing, Social Media Marketing, Content Marketing, Search Engine Marketing (PPC) and E-commerce - Experience in handling and monitoring an agency, running multiple campaigns and ensuring real-time optimization of all digital efforts to make the most of the budgets.- In-depth knowledge of various social media platforms, best practices, and website analytics.- Highly creative with excellent analytical abilities.- Outstanding communication and interpersonal skills.- Up-to-date on the latest trends and technologies in digital marketing.Skills: Budget Management skills, Business Acumen; Planning and coordination skills; Relationship building skills; Influencing skills, Analytical Skills,

Keyskills :
digital contentdigital marketingsearch engine marketingweb analyticssocial media marketingcontent marketingmedia marketing

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