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Assistant Manager - Product (OTR)

3.00 to 0.00 Years   Mumbai City   04 Oct, 2021
CEAT VENTURES LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryNBFC ( Non Banking Financial Services )
Functional AreaProduction,Sales / BD
EmploymentTypeFull-time

Job Description

ROLE TITLE: Assistant Brand Manager CEAT SpecialtyREPORTS TO:Sr. Brand Manager MarketingLOCATION: HO, MumbaiDATE: 30th Sept, 2021JOB PURPOSE:To create customer demand by promoting the CEAT Specialty brand in the Domestic Market, planning and executing marketing plans to help deliver the brand s profit, volume and market share objectives. SCOPEDIRECT REPORTEES0TOTAL MANPOWER SPAN0(Function): MarketingDIMENSIONS:Position holderInternal customersExternal customersExternal partnersKEY RESPONSIBILITIES:

  1. Product Branding:
    1. Promote the CEAT Specialty brand through Print Media and BTL.
    2. To implement the Brand Leave Behinds with strict adherence to internal processes.
    3. To ensure that CEAT brand comes into consideration set among it s defined TG through innovative marketing campaigns.
    4. To assist Senior Manager Brand in various domestic and international initiatives.
    5. To formulate and execute the domestic schemes
  1. New Product Marketing:
    1. Take market research route to do in sighting for new products and assist in NPD
    2. Create tactical messaging platforms & knowledge series for New products in the domestic market
    3. Update New Products information on platforms like Website, Brochure etc.
  2. Media Execution
  1. Creates an effective media plan to support brand building initiatives and sales growth.
  2. Print Media Execution, follow ups and closure.
  1. Brand creative output management
  1. Creative agency follows ups
  2. Point of Sales and other materials creative development
  3. Engaging with trade bodies and ensuring exceptional participation in Trade shows
  4. Support communications to Sales and Marketing Functions.
  5. Timelines management
  6. Archiving of all creative output.
  7. Vendor / Agencies management and constantly meeting new agencies and keeping abreast of the new initiatives.
FUNCTIONAL COMPETENCIES
  • Data Interpretation Ability (Capable)
(ability to study & interpret data/trends and draw inferences/projections; research methodology and ability to structure research)
  • Customer Orientation (Capable)
(Cultural orientation to engage with customers, proactively assess their needs and continuously create value for them;)
  • Business Focus (Capable)
(Knowhow on organization mission ,Code of conduct, product SKUs, accountabilities w.r.t market scenario & competition & ability to apply in ones role; launch short term tactical campaigns)
  • Relationship Management (Advanced)
( ability to develop & sustain business relationship to ones advantage)
  • Product Acumen (Capable)
(ability to generate product solutions/offerings catering to business needs; liaison with creative agencies)Proficiency Levels for Competencies:-Basic- elementary understanding & familiarity Foundational- ability to apply knowledge in certain areasCapable- solid understanding and ability to apply knowledge in most areasAdvanced- Thorough in-depth understandingMaster- Advisory Expert in subject knowledgePREFERRED AGEQUALIFICATIONM MBA- marketing EXPERIENCEMBA where MT stint is completed. OR BBA/ BMM/ BMS + 3 years SPECIAL REQUIREMENTS(IF ANY)ESSENTIAL Scalable, Proactive , Result driven and Organized.DESIRABLEPrior experience in brand management / Marketing / PR / Sales / Communication / Client Servicing in Agencies,

Keyskills :
salesmisaccountstatbankingcode of conductprint mediamarket sharebrand buildingmarket researchclient servicingbrand managementcorporate liaison

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