Associate Analyst, Marketing

Job Description

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team one that makes better decisions, drives innovation and delivers better business results.Job TitleAssociate Analyst, Marketing Who is Mastercard Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Marketing function in Mastercard is one of the key support functions which drives business as well as brand attributes for Mastercard India tMarketing is responsible to several project streams to engage with our business partners, merchants and consumers too tWith primary objective of making India digital and ensuring digital expertise and partnerships with relevant partners to ensure consumers have a seamless , safe and faster transactions everyday tIn our goals to make India cashless the function has been responsible for mega campaigns , activations, launches and online activations tOne of the key and critical projects is the entire digital ecosystem for the India and south asia markets, with consumers, partners and merchants wanting to go digital , this role will be critical to ensure enriching relationship with partners and client across OverviewThe marketing team is looking for outstanding applicants for the role of Associate Analyst B2C Marketing, South Asia to be based out of Mumbai, India. The incumbent in the role will be to operationalize and supervise the digital footprint and platforms used by Mastercard to engage with consumers, issuers and merchants You will work closely with a cross functional team consisting of product, accounts team, digital product teams, external creative agencies, Mastercard digital agency and media agency. This is an exciting role with significant opportunity to innovate and pioneer latest digital tools in a B2B2C environment.Role1.tMastercard India s digital footprint is been recently established and this role will primarily will be to augment the engagements on digital platforms to bring traction to the consumers and hence to our partners. 2.tWith above in context, this role will be working on our new initiative which is the specials.priceless website. The website hosts and consolidates our products across partners. The incumbent will work with sales and account teams to ensure the website is up-to date at all times. 3.tSearch optimization, online campaigns to ensure top rankings for the website will be an ongoing process. Liaising with the regional teams for upgrades and optimization will be key. Ensuring how the website will be key and integral part of all digital campaigns will be one of the key responsibility 4.tThe website also hosts offers across merchants and around the world, liaising with regional and local teams to ensure the offers are up to date is required. 5.tThe role will also look into operations and execution of social handles facebook and Instagram for campaigns both B2c and B2B2C.6.tWill be ensuring the social calendar execution, content development for regular updates on our social channels.7.tEnsuring the feeds showcases the recent and relevant news and happenings on Mastercard is approprotely attributed8.tKey social, online and webpage KPIS will be the target for the role. All About YouQualification Graduate Requirements tAbility and expertise in digital, social, SEO, online campaign activations. trelevant experience in agency handling, collaboration between cross functional teams, ability to work under high pressure and crunched timelines. tFlair to work on vendor management, projects, contracts. Activations experience for on-ground events of large scale. . tClient management experience required with strong client-facing skills. tHighly creative and flexible, with the ability to work in a fast-paced environment. tDetail oriented and comfortable managing budgets. tStrong process and project management skills with experience on complex projects that require significant cross-functional teamwork and senior management experience. tHighly organized with the ability to manage multiple projects simultaneously. tStrong interpersonal skills. tStrong communication skills (written and verbal).Due to COVID-19, most of our employees are working from home. We ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we re all in this together.Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable.accommodationmastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.,

Keyskills :
high pressuredigital agencydigital economyvendor managementsenior managementmanagement skillsdigital campaignsproject managementcontent developmentbehavioral trainingcommunication skills