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Asst. Manager - Offline Communication (Marketing)

3.00 to 5.00 Years   Mumbai City   20 Sep, 2022
Talent Corner HR Services Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 4.0 - 5 Lakh/Yr
IndustryFMCG / F&B
Functional AreaSales Support / MIS
EmploymentTypeFull-time

Job Description

    Role: Asst. Manager - Offline Communication (Marketing) Role Definition Asst. Manager- Offline Comm. is responsible for developing, implementing and executing offline marketing plan for the organization in order to attract new customers and retain existing ones. Responsibility Deliverable Marketing Calendar: one campaign per quarter Design of collateral and ensure Testimonials are delivered Design and execute Marketing Campaigns for the year Tasks & Activities I. System Creation a. Implement at CMF store b. Take inputs from CMF and Make Relevant changes c. Create SOP/ Video d. Roll Out II. Customer Feedback/Market research a. Conduct focus group studies: Quarterly b. Conduct monthly Brand relevance survey c. Gather customer feedback (2%) Loyalty program Store feedback III. Brand Guidelines: a. Guidelines for logo sizes- Ensure its not stretched, Ensure its not compressed Ensure its increased and decreased proportionately b. Guidelines for color scheme- Follow Colour Pallate Pantone Yellow C, Pantone 185 C, Pantone Red C Guidelines for Translite- Ensure Prices are placed at 1 Oclock position JKOTD- Days should be placed on left corner- above the product c. Guidelines for store dress- d. Guidelines for Packaging Material Dimension & placement of Veg sign Specific JK bite logo size on each packaging material Product Image and Name Disclaimers to be used in packaging (use of dustbin) Colour pallate for packaging QR Code can be added for 1. Feedback 2. To know nutritional value on Website 3. FB/ Insta e. Guidelines for Store Music- List of 50 Hindi Songs (Top 50 Bollywood songs) List of 50 Hollywood songs (Top 50 Hollywood songs) No Regional songs should be allowed List of instrumental songs Vi Create quarterly Marketing Calendar a. Product based Identify product Offer creation Media plan and budget allocation b. Customer based Identify TG Plan and design consumer engagement program Media plan and budget allocation c. Brand based campaign Identify Key Message/ Brand positioning Media plan and budget allocation Plan and design collaterals VII Quarterly Marketing Budget allocation a. ATL Budget Budget allocation -Print, Hoarding, Radio b. BTL Budget- Budget allocation -Digital platform/ social Media, store promotions c. B2B Budget- Budget allocation -Print, Digital, Social Media VII New product launch a. Arrange photo shoot of the new product Take confirmation from product team for launch date Arrange product pics Arrange 10 Buns, 10 frozen patties, 1kg Sause, bread crumps, final product built and send it Saba one day prior Ingredient list Arrange product treatment note from agency 1 angle or two angle Conduct photo shoot Share Images for approval b. Touch up of shortlisted image for final use on translite/offer c. Create std product launch collaterals for trial stores (CMF stores Tent card Standee/Sun board on side walls Translite Table top d. Get feedback from CMFs on product performance e. Any product which goes ahead for systemwide launch should do a min of 5% of bun counts f. Visit stores to get visibility related feedback IX Systemwide Launch X Create Campaign a. Design Promotions b. Design Collaterals c. Discussion with Internal & External Team and Finalization XI Execute Campaign a. Communication to Internal & External Team b. Sending Creative brief c.

Keyskills :
marketingoffline communicationbrand guidelinescustomer feedbackbudget allocationmarket reserach

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