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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Looking for Diversity / Women candidates for Brand Manager - Marketing with a Leading Private Sector Bank. JOB PURPOSE Design customer communication for email, SMS, digital banner & notification medium for the mapped portfolio of products Key Result Areas:Improve Opportunity to See (OTS) /Displays or Unique opens (i.e. emailers) 20%Improve Response or Unique Click (achieve higher than India BFSI benchmark) 20%To improve overall quality of creative for higher customer response 25%Tracking & publishing business results for marketing campaign 10%To develop deeper understanding of customer and his interaction with respective bank products (customer insights) mapped to the MarComm manager, by undertaking frequent Customer visits 15%To undertake innovation in Marketing Communication 10% Description of the Relationships and Roles: 1. Develop communication for campaigns to deliver on following business objectivesa) Build product awareness to drive acquisition and cross sellb) Drive product usage to deepen customer relationshipc) Engage & activate customer to reduce attrition 2. To deliver communication output in a cross functional environment, the candidate will be requireda) Regularly engage with Brand & Campaign Managers, Product Managers to develop understanding on product attributes, segmentation, positioningb) Gain knowledge on business targets for the year and key business challenges tooc) Be aligned with larger business objective as a team and achieving communicationconsistency across all communication channels d) Engage with ad agency for developing communication 3. Role expectations from the candidatea) Learn Behavioural Science principles and apply it to make persuasive Communication.b) Tracking competition (ECom players/BFSI/Others) for latest trends/best practice& quickly implement it for resultsc) Read consumer research reports/presentations for insight mining (understandingtriggers & barriers) and apply it in communication for efficacyd) Use A/B testing to develop a bank of learning s and continuously improve efficacy(higher displays and response)e) Track Opens and Clicks for campaigns deployed on weekly basis and take coursecorrection basis learnings JOB SPECIFICATIONSEducational Background MBA in MarketingTotal Work experience 3 to 5 YearsRelevant Work Experience 2 to 3 YearsKey Behavioural requirements Creative, Well Articulated, Strategic Thinking, Any Specific Functional / Skill Set Requirement Working expertise on Creative, Communication Development, Video/other Content, Portfolio Management ,
Keyskills :
marketing advertising brandmanagement sales atl privatesector consumerresearch productawareness strategicthinking digitalconversion messagingplatforms portfoliomanagement customercommunication marketingcommunication communicationdevelopment