Brand Development Manager - New Product Development - Wood Finish Paints Industry (2-4 yrs)

2.00 to 4.00 Years Mumbai City 07 Mar, 2022

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

Brand Development Manager - NPD - Wood finish Paints Industry Brand Development Manager - New Product DevelopmentExp : 2 - 4 Years Scope of responsibility :Trade Marketing :-- Spearhead the brand & accomplishment of strategic brand plans- Communication development and effectiveness- Brand communication development with the agency- Content development for digital media in conjunction with the agencyMedia Management : - BTL, Digital & Social- Market Share- Brand Health MeasuresMarket Research : - Product & Consumer - Usage & Attitude, Lifestyles,- Brand & Communication - Effectiveness studies- Competition benchmarking, Product Testing & ValidationMedia Management :- Planning of Media Strategy- Developing advertising campaigns briefing, execution, monitoring & reporting- Identifying media properties for brand integration with high impact of visibility- Sales Planning and Review- Identify and develop new markets- Market IntelligenceBrand Activation :- Design and execute brand properties and activities- Licensing with agencies on SOP, cost, execution & monitoringCandidate Requirement : - MBA with minimum 3 + yrs working experience in Brand / Product Management- From any - Consumer durable / C.E / Paints / Lubricants / Tiles / Lifestyle / Building- Material Industry- West Zone candidates 1st preferred,

Keyskills :
marketingbrandingmarketing managementbrand managementbusiness developmentdigital mediasales planningcontent development

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Brand Development Manager - New Product Development - Wood Finish Paints Industry (2-4 yrs)

Job Description

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