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Brand Manager - OTC

6.00 to 11.00 Years   Mumbai City   08 Nov, 2022
Assure You Manpower Services Hiring For Pharma & Personal Care Client
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaProduct MarketingMarketing / Communication
EmploymentTypeFull-time

Job Description

    1. Online marketing exposure is must
    2. Develop and execute strategicMarketingprograms in accordance with Managements objectives.
    3. Making brand plans and budget approval for the brand
    4. Must have hands on experience of Online brand promotion
    5. Plan strategies for the promotion and awareness of the brand with respect to budgets
    6. Finalize media plans such as ATL, BTL etc
    7. Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
    8. Finalizing brand story, concept, design, communication
    9. Handling creation of social media posts via freelancers, influencers and assigned digital marketing agency, and keeping tab of digital spends v/s sales for the brand.
    10. Finalizing content to be uploaded for the brand on the company website, briefing to the agency/freelancers for creative for social media, banners, mailers etc. and to influencers for brand endorsements.
    11. Coordinating with influencers and bloggers of social media marketing
    12. Introduce new innovative items into the portfolio & propose pricing recommendations for new products as well as existing SKUs.
    13. Meet growth objectives and contribute to overall corporate profit through new product launches.
    14. Develop seasonalmarketingcalendar to maximize launches and strategic focus.
    15. Ensure ongoing update and communication of the calendar to all relevant teams.
    16. Build and revise annual budget (promotional spending). Reconcile monthly actual to budget spending to make surethat spending is on target.
    17. Track sales (daily, weekly and monthly) and overall product performance in order to anticipate and react to changing environment.
    18. Working proactively with distribution teams on saleable and non-saleable inventory through monthly updates. Ensure correct inventory of saleable items to minimize out of stocks and inventory excesses.
    19. Work closely with the Digital team on product promo and updates.

Keyskills :
brand promotionbrand activationbrand marketingpersonal careotcmarketingbtlatlbranding

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