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BRAND MANAGER - TOOLS

6.00 to 12.00 Years   Mumbai City   03 Mar, 2022
Asian Paints Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryPaint
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    BRAND MANAGER - TOOLS BRA-Asi-HEA-2022-02-28-1951Posted on 01-Mar-22BRAND MANAGER - TOOLS, Asian Paints Limited (APL), 1Company Asian Paints Limited (APL) Vertical Sales & Marketing (SNMG) Job DescriptionRole IdentifierJob Title Brand ManagerDepartmentSales & MarketingReporting toGroup Brand ManagerJobs Reporting IntoTechnical OfficersLocation/UnitMumbaiRole DescriptionJob Purpose To drive marketing initiatives to promote products categories by adding value to the customer and maximizing growth with a long-term orientation. To introduce new categories and seed them in the network P&L responsibilityPrimary ResponsibilitiesBusiness Responsibility AreasKey Performance Indicators Overall value, volume, and MS objectives while ensuring inputs are within control for the abrasives & any other new categories Achievement of value, volume, and MS objectives Control on the %spend on trade schemes. End to end new product launch management for all the products in abrasives and Power tools within and explore opportunities outside our network through research Launch of new category products, packaging in Power tools + Accessories and managing new ranges within the existing abrasive basis market sturdy. Ensure profitability in the category Inventory control and import of goods working with vendors & commercial team Ensuring stock availability across units Development campaigns including ATL and BTL for key categories in partnership with local advertising agencies and the Central Marketing team Campaign timelines, defined metrics for ATL and BTL activities Working with different verticals and make an integrated effort to accomplish the set objectives and brand building Achieve business set objective through different verticals Vendors, Technology, and quality management Working with new & existing vendor and also have a high-quality standard of the products marketedScope of Worka) Financial Scope (Range of financial spend):Estimated Annual Marketing Spends of 5-6 crores and handling a business of 250 Croresb) People Management Scope (Range of no. of Direct/ Indirect Reports):5 direct reports.c) Geography Coverage (Country-wide/ State-wide / Area-wide)Indiad) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):IndiaKey InteractionsInternalAll Functions-Finance, Technology, HR, Customer ServiceExternalDealers, Key Applicators and carpenters, Advertising and Research Agencies, Media HousesRole Requirements / SpecificationsQualificationsMBA- MarketingPrevious Experience2+ years in Sales & Marketing rolePreference for people who have experience in Abrasives or Power tools industryFunctional CompetenciesProduct and brand managementMarket researchOperational competencyBehavioral CompetenciesAbility to challenge status quo through driving new agendas and display audacity in setting up goalsAbility to build successful partnerships with external interfaces and with team members within the company.High customer centricity in terms of deriving sharp and actionable consumer insights and ensuring a high degree of responsiveness to all stakeholdersHigh degree of executional excellence to quickly scale up identified initiativesAbility to lead self through demonstrating a continuous willingness to learn and adaptAdditional RequirementsMinimum Education MBA Experience 10.00 to 14.00 years,

Keyskills :
marketingadvertisingbrand managementsalesatlnew product launchpower toolsbrand buildingproduct launchpeople managementinventory controlconsumer insightslocal advertising

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