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Brand/ Marketing Executive

4.00 to 7.00 Years   Mumbai City   09 May, 2021
All Time Plastics
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryChemical / Plastic / Rubber / Glass
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Doing a competition analysis for upcoming products including researching consumer needs, comparing prices and positioning in the market
  • Coordinating with various teams for product development & developing viable packaging for the product range within the brand guidelines
  • Coordinating & communication of the product launch to external customers as well as employees
  • Monitoring product allocations through distributors and have in depth insights on consumer reactions through focus groups and market research.
  • Planning and implementing various product driven promotional schemes.
  • Cataloging of the products on various E-commerce sites; campaign management to promote the articles and monitoring reviews and questions related to the article
  • Overseeing the social media, deciding product focus and coordinating with the vendors to ensure good engagement & influencer activities.
  • Overseeing the advertising/ campaign related to above the line activities ( Electronic/ Digital/ Print/ Outdoor), below the line activities ( exhibition stands, road shows, POP, Events, Inshop branding).
  • Supervising the sign off marketing literature and campaigns, liaising with legal, ensuring the designs and messages meet the company brand and regulatory guidelines.
  • Skills required - thoroughness, diligent, curiosity and open mind, conversationalist, project management (with timelines)
,

Keyskills :
marketingsalescustomer relationsbusiness developmentadvertisingabove the lineopen mindroad showssocial mediafocus groupsproduct launchexhibition standsproject managementproduct developmentcampaign managementmarketing literatureproduct diff

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