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Business Brand Manager - Private Label

7.00 to 15.00 Years   Mumbai City   27 Mar, 2023
Vito India
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - This is a newly created role, wherein the incumbent will work closely with the Directors to launch new brands.- The role will encompass taking a concept from ideation stage to strategically designing the products and brands that deliver results.- He/She will design & implement an innovation process and build a steady pipeline of new products for companys business growth across categories of interest.- Responsible for P&L, NPD, store activations, seasonal planning, pricing and margins across all categories private labels.- He/She will analyze the category performance, consumer trends, and competitive product offerings in terms of packaging features, benefits, and price points to define innovation possibilities.- KRAs will include share inputs at the time of ideation & drive NPD/ Innovation, generating consumer insights, branding, packaging & product design, distribution strategy, marketing strategy, and PR. - This team will be the incubation hub for new brands within the Co & use the company playbook.-He/She will be responsible for end-to-end strategy, P&L, NPD and pricing and margins across all new products. Help identify, build, grow the brand and then handover to the team. - He/she will work with external agencies to come up with the design, creative, and content. 7+ years of experience - Candidates with understanding of consumer trends, products marketing function, brand strategy, innovation, and overall marketing operations (preferably in the personal care/wellness/healthcare space)- Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning.pt from ideation stage to strategically designing the products and brands that deliver results.,

Keyskills :
marketingadvertisingbrand managementsalesatlproduct designbrand strategybusiness growthconsumer insightsexternal agenciesproduct offeringsmarketing strategy

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