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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
GroupM is the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Group Head to join us. Handle high-profile performance clients in the space of search marketing and pla tform based biddable media. You will be responsible for ensuring optimum ROI for clients performance campaign. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to the Business Director, GroupM [m]Platform 3 best things about the job : Get to work on some new-age and youthful client brands Will work closely with the leading publishers such as Google & Facebook Will be one of the pillars of GroupM s performance marketing division. In this role, your goals will be: In three months: Understood the complete biddable media scenario on client s business, e. g. Search, Facebook, etc. Handled day to day tasks / requirement effectively In six months: Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months: Exceed client expectations in terms of biddable media implementation Create a road-map for the next year What your day job looks like at GroupM : Analyse , track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/ placement bids, account daily/ monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals. Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available. Stay ahead of the competition by analysing , keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/ best practices on an ongoing basis. What you ll bring: Relevant experience of 5 8 years in PPC/ Performance marketing roles Expertise in Web analytics Through understanding of Google AdWords Understanding of Bid Management Tools
Keyskills :
buyingmarketingewagecustomerrelationsgoogleadwordscontentcreationmobiledatasearchenginebrandmanagementbidmanagementconversionratemediaagenciesmediaplanningwebanalyticsdigitalmedia