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Campaign Management

2.00 to 4.00 Years   Mumbai City   11 May, 2019
Capgemini
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaFinance / Accounts / Tax
EmploymentTypeFull-time

Job Description

  • Define and implement campaigns related to Salesforce.com, Pardot based campaign management process.
  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of global plans and proactively suggest areas for regional alignment.Execution
  • Undertake Salesforce.com, Pardot marketing database clean up for accounts to enrich & update their data and its integrity.
  • Advise on campaign execution, account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application having taken the time to understand the campaign objectives
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
  • Should have exposure to radian6
  • Reporting and Analytics Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency Coordination
  • Support marketing processes (e.g. campaign management, marketing planning & budgeting) by analyzing specific need of country. Program Manage campaign assets from productions team.
  • Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations
,

Keyskills :
analyticsleadgenerationcustomersegmentationupp

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