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Content Marketing Executive

1.00 to 5.00 Years   Mumbai City   16 Apr, 2020
ICICLE TECHNOLOGIES
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other SoftwareSales / BD
EmploymentTypeFull-time

Job Description

Responsibilities

  • Handle all Content Marketing activities such as content strategy, link building and keyword strategy to generate more business leads.
  • Involve in ideation and new concept creation.
  • Ability to research, identify and implement new strategies.
  • Ensuring we have highly differentiated, high value, content assets to put through the marketing channels.
  • Propose creative/innovative solutions or content ideas to attract prospect leads and nurture them.
  • Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Research competitive Social Media strategies to get insights for content, creatives and trends within the industry segment.
  • Execute the content strategy to draw audience attention, increase overall engagement with the visitors and drive leads.
  • For digital outreach - build and maintain databases for content marketing.
  • Identify and create good content that is inspired/backed by market research.
  • Generate content for a variety of digital media platforms: Blogs, Social Media, Presentation, Article, Answers for Q&A sites, Press Releases, Blog Comments etc.
Skills Seeked for
  • Minimum 1+ years of experience.
  • Expertise in In-bound lead generation through content marketing & Promotions.
  • Possess an excellent understanding of Twitter and Linkedin along with other Social Media Platforms.
  • Experienced with creating content for outreaching through Social, Email, and Link building.
  • Hands-on with IT fluency & Knowledge of Business Development.
  • Strong verbal and written communication skills with impeccable grammar.
  • A good blend of marketing and business content writing skills.
  • Creative thinker with the ability to transform technical and digital information into compelling stories.
  • Solid understanding of digital marketing applications and Web-site data analysis using Google Analytics.
  • Understand the use of landing pages and how to write effective call-to-action.
  • A keen eye for detail, meticulous writing & error spotting Team player and a collaborative mindset.
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
  • Knowledge in SEO, Keyword Placement, HTML Tags and ability to write suitable and targeted Page Title, Meta Descriptions, Alt Tags, etc.
Benefits you Get
  • 100% work-life balance
  • Competitive salary
  • Perks of getting free Gym Membership vouchers.
  • Medical checkup Vouchers with topnotch hospitals and coupons for medical bills.
  • Exposure to futuristic technology, mentally stimulating work environment.
  • Opportunity to work with a big team of experienced, committed, talented people with a great sense of humour.
  • Stability of a legacy company and agility of a startup - best of both the world.
  • A healthy work environment with no politics, no bureaucracy.
  • Encouraged to learn new skills, grow together, not just maintain the status quo
,

Keyskills :
lead generationsearch engine marketing salesdata analysis market researchcontent marketing business developmentdigital marketing

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