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Content Marketing Manager - Top Social Media Client - Mumbai

10.00 to 15.00 Years   Mumbai City   14 Dec, 2020
Pride Technologies Consulting India Pvt Ltd
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 14 - 28 Lakh/Yr
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

  • Own and execute the On-platform marketing strategy for priority Content Partnerships in India
  • Ops heavy - responsible for setting-up the Marketing campaigns by themselves using Ads Manager and usage of Lift tools to track performance
  • Lead the setup and execution of successful advertising campaigns for Facebook Partner campaigns
  • Collaborate with SPMs, PSMs & Content Strategy team while leading the charge on on-platform marketing, education, campaign management, reporting and technical support within the Media Partnerships team
  • Own all aspects of campaign optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
  • Use market-specific knowledge, signals, and insights to drive success for our Video partners
  • Work directly with Public Figures, Creators and Publishers and help to optimize performance as well as contextualize product feedback from partners
  • Offer high-touch solutions based on familiarity with product launch status and bugs, proactively advocating for partners and pushing issues toward resolution
  • Develop and catalogue best practices leveraging internal and external learnings
  • Working alongside internal teams, investigate and resolve issues reported on Facebook, Instagram, and Messenger such as requests for account and product support
  • Collaborate and work with relevant internal cross-functional teams to ensure that Facebook is taking partner input into account in relevant product and policy decisions
Minimum Qualifications
  • BA/BS degree or higher, MBA preferred
  • 10+ years of experience in Ad solutioning, Ads Strategy, Ad product development and/or project management with the ability to lead and handle multiple time-sensitive, cross-functional projects
  • 5+ year of expert knowledge of Facebook Ads Products, and knowledge of Facebook organic tools
  • Avid Facebook and Instagram user, and knowledge of both products as a user and partner
  • Passion in Media, preferably with a strong understanding of the Partnerships function within the Media business
Preferred Qualifications
  • Experience in the music, entertainment or technology industry
  • Experience in Content licensing and/or Partnerships function within the Media industry
  • Experience in working with Publishers on digital marketing campaigns
  • Understanding of Facebook Platform and how its products could be leveraged
  • Facebook Blueprint Digital Marketing Associate, Media Planning Professional or Media Buying Professional certification
Mandatory Skills -
  • Requires preferably from agency background/Digital Media
  • He/she should have delivered campaign spend on banner ads, youtube ads, and worked on Digital media platform
  • Top 3 skills- campaign management end to end digital campaigning (media planning, implementation, and execution role )
Kindly share your resume at pallavi.singh@russelltobin.comRegards,Pallavi Singh 8754550488,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementbanner adsmedia buyingdigital mediamedia planningproduct launchcontent strategytechnical supportdigital marketingcontent licensingproject managementmarketing strategyproduct deve

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