CRM Manager - Textile/Garments/Cosmetics

4.00 to 8.00 Years Mumbai City 31 Jul, 2023

Job Location	Mumbai City
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	ERP / CRMGeneral / Other Software
EmploymentType	Full-time

Job Description

Job Specs :Key Performance Indicators :1. % of repeat customers2. LTV/CAC3. NPSKey Responsibilities :1. Plan and deliver CRM strategies to retain existing customers and increase the LTV2. Segment and improvise customer database segmentation in order to target marketing activities appropriately3. Define the capabilities and drive implementation of the required CRM tech, in coordination with tech team4. Drive CRM data governance which will include- Data standards- Data audit- Data structures- User access rights- Reporting5. Conceptualize, execute and analyze retention campaigns. This will include idea generation, proposal preparation, overseeing the production process, and execution.6. Continually improve the backend, technology as well as the customer interface to improve customer delight and stickiness to the brand & the channel,

Keyskills :
data governanceidea generationtarget marketingproposal preparationbrandspecsaccessbackenddatabasemarketingretentionindicatorsperformancepreparationsegmentation

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CRM Manager - Textile/Garments/Cosmetics

Job Description

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