Deputy Account Manager

Job Description

Job Description

• A Deputy Account Manager is responsible to consult the client and ensure effective implementation of planned campaigns for the assigned brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of innovative communication solutions, conceptualization and detailed analysis of strategies campaigns thereby contributing to overall brand management and achieving excellence with the team.

• Act as client s constructive point of contact for digital management matters

• Suggest, design and effectively implement set digital strategies, projects to increase ROI for assigned brands basis their specific requirements

• Act as a gatekeeper for content posted to all channels; review and edit posts to ensure accuracy and adherence to brand voice and standards; curate, manage all published content

• Proactively collaborate with respective internal teams to conceptualise and execute the project campaign requirements on routine basis thereby nourishing internal teams partnership

• Set and monitor KPI s measuring the impact of digital media strategies, and analyze, review, and report on effectiveness of campaigns

• Proactively guide teams response and reaction to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more

• Monitor and oversee social media buzz reporting and communication; manage social listening vendor(s), and solutions for premium social media reporting

• Effectively utilizing media respective online tools thus aiding the brand strategy

• Planning presenting Monthly, Quarterly Bi-Annual Campaign plans for the brand

• Ensure that campaign deliverables meet requirements and exceeds expectations

• Maintain frequent contact with clients thereby fostering a strong, long-term relationship

• Address respective client queries timely and effectively

• Identify new opportunities, manage existing clients and help in business growth

• Attend oversee coverage during on-ground events workshops as deemed necessary

• Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns projects

• Effectively overcome and manage critical challenges with passion and precision

• Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies techniques in routine

• Be actively involved in SEO / Tech / Media / ORM / Research / Ecommencify efforts with the support team(s)

• Effectively manage, guide train the immediate team of Digital Media Executive(s) Sr. Digital Media Executive(s)

QUALIFICATION

• Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent

• Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors

• 3-4 years of work experience with a brand, digital / social / advertising / creative / media agency

TECHNICAL SKILLS REQUISITE

• Advanced knowledge of Social Media Channels, Digital Media and Online Marketing and abreast with latest industry trends, model, communication concepts, practices, tools, etc.

• Dynamic written communication, presentation and oration skills; strong hold on language

• Innate balanced analytical and strategic thinking ability

• A brand thinker, understanding the relationship between media and business outcomes

• Strong understanding of the changing role of digital media in brand development

• Highly organized to be able to handle multiple deadline driven projects and workflows

• Able to mentor/train, manage and guide a team of highly skilled individuals

BEHAVIOURAL SKILLS REQUISITE

• Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others

• An enthusiast and fanatic of new-age digital advertising

• Expresses clearly and an active listener to constructive feedback and instructions

• Must be able to perform and be collaborative under pressure situations and tight deadlines

• Must be adept to working in a dynamic team structure

• Willingness to undertake a variety of work not limited to the role/job specifications with an ongoing commitment to achieving highquality results

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Keyskills :
thirdpartyvendors newtrends socialmedia onlinemedia digitalmedia brandstrategy campaignplans mediamarketing businessgrowth onlinemarketing brandmanagement technicalskills sociallistening branddevelopment corporateliaison behaviouralskills