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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Rs 5 - 10 Lakh/Yr |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Roles and responsibilities Experience:Digital media specialist with 1 - 3 years managing social , display and video campaigns. Managed digital campaigns with a budget of 5 - 10L or more per monthKey Skills and Responsibilities: Preferably engineering background from a reputed institution Proven capability of driving large - scale mobile & web customer acquisition through SEM , PPC campaigns Hands on experience with Google Adwords , YouTube , Facebook Ads , Twitter , Instagram Passion for marketing consumer internet business , strong analytics driven approach to optimize the campaigns Should have a deep understanding of conversion tracking and analytics. Also , operational knowledge of attribution platforms like Google Analytics , Localytics , MixPanel , Mobile App Tracking , or similar platformsDaily campaign optimization & ownership to meet Cost per Order , Cost per Install , Cost per Click & CPM goals.Conceptualize and work with visualizer & creative team to build relevant segment specific creative ads.Conversion funnel optimization based on changes in adwords , targeting , bidding , choice of landing page etc.Google Adwords , Google Analytics & Webmasters report analysisConstantly innovate on channels and advertising to build a competitive differentiation around beautyDefine and analyze metrics that inform the success of product across digital channelsMobile app marketing - Drive high quality and high volume app installs across Android & iOS via multiple acquisition channels,
Keyskills :
googleanalyticsmarketingsocialmediaadvancedexceladvertisingdigitalmediadigitalcampaignsconsumerinternetfunneloptimizationconversiontrackingcustomeracquisitionoptimizationstrategiesoogleadw