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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Operations Management / Process Analysis |
| EmploymentType | Full-time |
*Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business they were made just right for you. Digital revolutions are set to change the way we live, work and play. That s why we ve spared no effort in ensuring we are at the forefront of this new generation.Our new digital banking initiative will focus on creating innovative products and services to integrate banking into our customers digital lifestyle.Job Purpose :This role is part of the digital portfolio and campaign management team and is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for a specific set of products for CBG India. Customer engagement to meet the portfolio objectives has to be managed through in-app and digital channels, in a relevant, contextual and personalised manner. The role involves engaging and aligning with the physical channels like Sky RMs, CEP teams,Key Accountabilities (List the expected end results or KPIs that the job holder is expected to achieve for this job. Do not list more than 5)Portfolio KPIs: activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget, as relevant for a specific set of productsContextual messaging strategy and execution: in app, and through email, sms, push note, gamification etc. Job Duties & responsibilities (List the principal duties. Use concise statements that provide a clear understanding of the level of responsibility, complexity, creativity and analysis performed in this position.)For the assigned product portfolio:(A) Track, analyse and monitor digi portfolio health and movement in line with budget(B) Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations, physical channel leads(C) Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, analytics(D) Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience(E) Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and within usage budgetsRequired ExperienceCombination of multiple roles preferred:Product / portfolio management for either of asset and/or wealth productsCampaign management / Digital marketing / communicationApp engagementExposure to analyticsEducation / Preferred Qualifications: MBACore Competencies(a) Analytical, structured thinking(b) Creativity(c) Stakeholder management(d) Result orientedTechnical CompetenciesProduct managementDigital marketing exposureUnderstanding of Analytics,
Keyskills :
salesbusiness developmentconsultingcustomer relationsdeliverypersonal loansconsumer bankingdigital channelsdigital marketingcampaign managementcustomer engagementmessaging platforms