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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
| EmploymentType | Full-time |
Role in BriefThe digital manager will be part of the marketing team and will report to the Sr. Manager - Marketing. S/he will be responsible for the organisations digital brand communication & digital media planning.This role will be responsible for the development and implementation of India specific marketing plans, interactions with agencies working closely with the Indian and London/Milan central teams.This role will require travel across IndiaHis / Her Key Responsibilities will Entail:Managing the content, creative as well as media for all Digital campaigns for the brandManaging SEO/SEM, marketing database, email, Whats App marketing and 3P Marketplace campaignsDelivering the campaigns on time and on budget based on brand objectivesWorking closely with the E-Commerce team to develop campaigns that drive best in class ROIAssist the brand & retail team to develop best in class Coop campaigns across digital media Includes planning, Knowledge sharing and roll outMaintain brand identity consistency across campaignsAnalysis of competition digital activities and understanding of the latest initiatives in digital and social mediaPreparation of briefs for agencies and analysis and interpretation of the results of campaignsMonitoring of partners usage of the organisation Intellectual Property and trademark following brand guidelines.His /Her deliverable will include increase in brand awareness, relevant differentiation, value, accessibility and emotional connectKey Competencies / Skills:Proven expertise in handling full stack digital marketing campaigns for large brandsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateAbility to drive better performance via campaigns by Continuous optimization - Build TG based user funnels and Experience with A/B and multivariate experimentsWorking knowledge of website analytics tools (e.g., Google Analytics, Omniture, Similar web, Khoros)Working knowledge of ad serving tools (e.g., DV360, Other Programmatic Platforms)Experience in setting up and optimizing Google AdWords & Facebook/Instagram campaignsStrong analytical skills, data-driven thinking, Communication skills, team player, digital first thought leadershipEDUCATIONAL QUALIFICATIONSPostgraduate in marketing / digital management from a premier management instituteEXPERIENCE5-10 years in digital marketing management with experience in luxury goods, accessories, premium personal care and beauty brands.