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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Rs 4.0 - 9 Lakh/Yr |
| Industry | IT - Software |
| Functional Area | Application Programming / MaintenanceWeb / Mobile Technologies |
| EmploymentType | Full-time |
Essential for candidate· 3 years of experience in Online Marketing and Mobile App Marketing.· At least 1 year experience in Marketing automation· Knowledge of IBM’s IMC/ Clevertap/ Webengage/ Smartech and similar tools for Customer Relationship Management.· Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.· Understanding of digital engagement, PPC, SEM campaign management, planning and retention with experience in retail, banks and travel industry· Experience with technical integrations for various ad networks and tracking tools is desired.Job Description/Key Deliverables:Understand the consumer journey cycle management - New user onboarding, retention, repeat purchase, usage frequency & devise an engagement plan across all platforms.Good analytical insights into customer usage patterns to sharpen engagement & increase usage frequency.Analyze consumer data, evaluate opportunities, understand potential user segment & come with plans to improve on consumer engagement & usage pattern, keep retention levels high using various communication channels.Lead & set up the consumer engagement function for the company. Use consumer data effectively & efficiently to deliver actionable insights.Devise re-engagement plans - Platform Planning, Email, App engagements, push notifications, SMS, Social retargeting & other possible communication channels basis consumer behavior.Work effectively across teams and enjoy the interplay with App development, Product and Marketing team.Knowledge of online tools, app tracking tool & marketing automation tool is mandatory.Able to manage Marketing Automation tool for all consumer engagement campaigns.
Keyskills :
restjsonestfulapismobileapplicationdevelopmentandroidapiandroidsdkmobileapplication