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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | BPO / Call Center |
| Functional Area | Marketing / CommunicationSales / BD |
| EmploymentType | Full-time |
Responsibilities Driving digitalmarketing strategy for CATKing. Areas of focus include digital contentmanagement, keyword research, search engine optimization (SEO), analysing webanalytics, all social media platform & online outreach programs. Develop strategies that increase traffic, demand and conversion. Suggest digital strategies that complement the company s sales and marketing efforts to enhance brand Studying competitor digital marketing strategies to create a benchmark Provide direction and direct team members in the performance of their duties, establishing work priorities, and in achieving company initiatives. Digital campaigns Develop and execute high impact digital & social brand communications programs for all ATL campaigns. Manage all owned media channels Complete ownership of social media channels. Regularly tracking conversion rates and making improvements to the brand in digital ecosystem. Developing and managing digital marketing campaigns and utilizing a range of techniques including SEM/ SEO to improve performance. Social media marketing Creating, managing and growing the company s presence through blogs, Youtube, Instagram, Twitter, Facebook, and other strategically relevant online social properties. Digital Analytics Maintaining processes to track conversion rates and making improvements to the brand in digital ecosystem. Defining success metrics and reporting needs for campaigns. Requirements Highly proficient product & service marketer with experience in digital marketing. Two or more years of digital marketing, marketing communication and/ or advertising experience required. Proven capability of driving large scale customer acquisition through digital marketing. Demonstrated strong analytical, written and verbal communication skills required. Strong copywriting skills a must. Exposure to tech- environment - should have experience in setting- up online marketing for a product& services company. Analytical thinking skills and ability to derive actionable insights from a lot of data. Ability to number- crunch, read and interpret data, knowledge of vendors and products relevant to digital marketing and management, and aware of trends in digital media. Digital media strategy, planning and management. Cross functional and cross cultural collaborations on various projects Degree in advertising, marketing or other business- related field and certification in digital marketing (Google Certified Professional) is preferred. Whatwe look for in a candidate You should be smart and should be able to get things done. Period. That s the number one priority. An understanding the passion to work in an Ed- Tech Startup Ability to react quickly to situations. Self- starters; can initiate and run projects end- to- end on their own. Proven ability to successfully thrive in an ambiguous environment and changing market conditions Passionate about marketing and constant learners who are always in sight of the changing marketing landscape. Set the highest standardsfor themselves and their agencies/ other partners,
Keyskills :
googleanalytics seo marketing websiteproduction advertising socialmediamarketing searchengineoptimization socialmedia digitalmedia searchengine mediastrategy mediamarketing thinkingskills nlinemarketin