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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Digital Marketing Manager / Executive 4 yrs to 10 yrsDigitalDevelop digital marketing plans/ strategies across channel websites and apps, in co- operation with the Marketing team & media agency.Management of company digital & other marketing assetsManaging online movie campaigns across platformsEnd- to- End execution of marketing campaigns, including ideation, creation of collateral, distribution of collateral in various media & measurement and analysis of impact.Devising strategies to drive online traffic to the site & social presence, using SEO, SEM, Oversee the social media strategy for every film.Channel & Objective- / KPI- wise Marketing Strategy.Planning & budgetary control of all digital marketing.Promotions :Tie in with Promotional partners, media promotion & Cinema activation to promote the film.Management of marketing assets and content.Maintaining active relationships with external agency partners.Managing independent & joint campaigns for various projects/ assets.Being the point of contact with external agencies for publicity design, PR, trailers, social media etc.Managing key assets during film campaign and post evaluation of the campaign.Supporting on- ground events and activations.SKILLS AND EXPERIENCEExperience in managing websites, ideally for a TV channel/ media organization.Ability to understand, interpret & action research and performance data such as traffic analytics, advertising analytics, social media campaign resultsProficient in Microsoft applications especially Word, PowerPoint and Excel. Photoshop & CMS knowledge an advantage. Ideally, basic design skill to support ad sales efforts.Experience working within small to medium sized budgetsExperience negotiating with external agencies/ partnersOnline and digital media experience with social media/ networking platformsWillingness to work long hours, and on weekends with short notice.,
Keyskills :
seo digitalmarketing googleanalytics marketing advertising adsales socialmedia digitalmedia mediastrategy customerservice assetmanagement management budgetarycontrol nlinetraffic actionresearch vend