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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Rs 5 - 12 Lakh/Yr |
| Industry | Medical / Healthcare |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Location-Mumbai, Mumbai SuburbanSalary -5.0 Lac to 15.0 LacAnnuallyJob Timng -10:00 am - 7:00 pm, Total working days - 6 Days, weekly off SundayEducationGraduation degree mandatoryBachelor of Technology (B.Tech)/Bachelor of Engineering (B.E.)mandatoryMaster of Science (M.Sc.)/ Master of Technology (M.Tech.)mandatoryExperience3 yrs to 10 yrs of experience as Digital Marketing Expert in Healthcare / Medicalor Advertising / Media / PR mandatoryAge - 29 - 40 yrsSkills-html css Search Engine Optimization (SEO)Dynamic HTML SEO Tools HTML codes HTML4.0OthersIIM is not mandatory - however candidate with IIM 1 yr work experience will also considered.Engineering/Science background along with basic technical know how of Word press, HTML 5, PHP and other web technologies.Lead SEO, SEM, CRM, Social Media, Retargeting and Marketing Automation and optimization to generate tangible growth patient base and revenueLead the digital marketing team to design, develop and implement strategies and tactics to customer base of Sabka Dentist.Job DescriptionEnd to end ownership of digital marketing for Sabka Dentist. Lead the digital marketing team to design, develop and implement strategies and tactics to customer base of Sabka Dentist. Lead SEO, SEM, CRM, Social Media, Retargeting and Marketing Automation and optimization to generate tangible growth patient base and revenue. Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels conversion and efficiencies. Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses. Partner with internal creative teams to develop integrated marketing messaging and creative execution. Help drive marketing analytics on all campaign ad hoc analyses, which includes response tracking and campaign reporting Drive marketing on various social media channels and be adept at facebook marketing, Instagram, adwords, afffiliate marketing, youtube, whatsapp marketing etc. Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.) Define and develop the digital marketing roadmap, approach, the choice of media and channels for Sabka Dentist across all Geographies. Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.Hands-on experience on tools like Google Analytics, Google Data Studio, Hootsuite, Yoast, Mailing Systems like Mailchimp/SendinBlue/Constant Contact, SEM Rush, Ahrefs. Engineering/Science background along with basic technical know how of Word press, HTML 5, PHP and other web technologies. Hands-on experience with Marketing Automation and Integration tools like mailing systems, Experience of running digital marketing and customer acquisition/footfalls campaigns in the ecommerce/retail industry is preferable Experience in running performance marketing campaigns delivering growth and ROI at scale Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices Excellent analytical and campaign management skills Ability to synthesize data, make data-driven decisions and balance that with the art of media strategy Strong communication (written and verbal) skills
Keyskills :
management skillscampaign management google analyticsintegrated marketing digital marketingonline marketing product catalogoptim