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Digital Marketing/Social Media Specialist - Healthcare

4.00 to 8.00 Years   Mumbai City   09 Sep, 2022
Mizizi Management System Private Limited
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We are hiring for the position of Social Media Specialist for a famous Healthcare.Location - Mumbai (Andheri)Role and Responsibilities-- Design, build and maintain our social media presence (FBK, Google My Business, Insta, LinkedIN, Twitter); expand organic & paid reach - Create, curate, and manage all published content on social media - Good creative writing skills. - Preparing Social Calendar - copy and creative - Sync with vendors and internal teams to optimize website content and periodically update it - Maintain and optimize Google Business Listings - Identify trends and insights, and optimise spend and performance based on the insights - Plan, execute, and measure experiments and conversion tests - Instrument conversion points and optimise user funnels - Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Create and manage an online review funnel to register reviews & respond accordingly. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ; tweak strategy as needed - Manage paid campaigns creative and copy requirements and performance, - Manage listing platforms like Just Dial, Practo, - Evaluate emerging technologies; brainstorm new and creative growth strategies Skills-- 4+ years of relevant experience in the advent field - Digital Marketing - Demonstrable experience in a pertinent managerial position, preferably in Marketing domain. - Excellent understanding of latest Digital Marketing concepts & best practices - market research, audience segmentation, competitor analysis, etc. - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of various web analytics tools - FB Insights & Analytics, Google Analytics, NetInsight, Omniture, WebTrends, etc. - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Adequate knowledge of organisational effectiveness & compliance standards & policies - Excellent organisational and leadership skills - Assertive and clear style of communication - Analytical mindset and data-driven thinking - Strategic thinking style, honesty, and ethics in business dealings - Top-notch supervisory and conflict resolution skills,

Keyskills :
marketinggoogle adwordscontent managementsocial media

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