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Digital Portfolio Manager

3.00 to 7.00 Years   Mumbai City   20 May, 2021
DBS Asia Hub 2
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaOperations Management / Process Analysis,Sales / BD
EmploymentTypeFull-time

Job Description

*CBGAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business they were made just right for you. Job Purpose:This role is part of the digital portfolio management team and is expected to anchor the portfolio objectives of activation, usage, cross sell and retention for a specific set of products for digibank. Given that digibank is a mobile first bank with no branches or RMs, hence customer engagement to meet the portfolio objectives has to be through in-app and digital channels, in a relevant, contextual and personalised manner. Key Accountabilities:

  1. Portfolio KPIs: activation, balance build, usage, cross sell, retention and revenue realisation in line with the budget, as relevant for a specific set of products
  2. Contextual messaging strategy and execution: in app, and through email, sms, push note, gamification etc
Job Duties & responsibilities:For the assigned product portfolio:(A) Track, analyse and monitor digi portfolio health and movement in line with budget(B) Drive campaign / messaging strategy and calendar working closely with product, marketing, analytics, campaign operations(C) Regular monitoring, analytics and review of campaign outcomes jointly with product, marketing, analytics(D) Create and drive the customer engagement strategy using all channels of communication as well as in app solutions to deliver a contextual, personalised and relevant messaging experience(E) Ensure a robust offer and incentive strategy is in place to drive portfolio objectives cost effectively and within usage budgetsRequired Experience:Combination of multiple roles preferred:
  1. Product / portfolio management for either of liability, cards, asset and/or investment/insurance products
  2. Campaign management / Digital marketing / communication
Education / Preferred Qualifications:MBACore Competencies:
  1. Analytical, structured thinking
  2. Creativity
  3. Stakeholder management
  4. Result oriented
Technical Competencies:
  1. Product management
  2. Digital marketing exposure. Understanding of Analytics
,

Keyskills :
salesmarketingcustomer relationsresearchriskpersonal loansconsumer bankingdigital channelsdigital marketingmessaging platformsportfolio marketingspectrum managementportfolio management

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