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Director - Brand Marketing - Online Education

7.00 to 12.00 Years   Mumbai City   31 Jul, 2023
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Responsibilities :- Working closely with the CEO and COO to grow our customer base through both organic and paid channels; delivering on clear, measurable user and revenue growth metrics- Experimenting across different marketing channels to come up with clear strategies to drive growth- Overseeing marketing campaigns, creating a content strategy, running continuous experiments, managing our social media presence and establishing partnerships- Building out an engaged community of parents working closely with the founding team to drive viral growth and relay feedback into building out the early product- Bringing energy and enthusiasm to the role and the company; setting in place the building blocks for company culture as the organization growsQualifications :- You believe in the value of a holistic education and its potential for challenges they will face in the future; you care deeply about successful outcomes and happy customers- 7+ years of experience in product marketing, content marketing or digital media marketing at a fast growing consumer startup- Demonstrated proficiency in brand building including positioning, messaging and overall communications strategy- Extreme comfort leveraging social channels, especially Whatsapp and Instagram, for user acquisition and engagement- A data-driven approach to marketing; strong familiarity with analytics tools such as Amplitude, Mixpanel and/or Google Analytics- Ability to thrive in a small, tight and fast past environment (stage start up or a small team in a big company); self-motivated, goal-oriented and effective- Outstanding communication and creative problem solving skills- Highly appreciated: Familiarity with email marketing and marketing automation,

Keyskills :
creative problem solvingsocial mediamedia marketing

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