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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | SBU Head / CEO / DirectorSales / BD |
| EmploymentType | Full-time |
Position at MindshareOverview of job Mindshare is an agency of GroupM , the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director - Strategy to join us. You will understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge. The key is to re- architect the strategic relationship to not only who we target and how we reach them (base media product) to a more business focused framework around business challenges, journeys and ideas. The principal task is to understand what the client wants to achieve, helping them define it by using all available insights and analytical resource, articulate it as challenge and follow this up with a clear consumer journey to address the challenge. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Partner- Strategy 3 best things about the job: Be an architect and Brand strategy owner Constantly Evolve and Build skill sets with newer 360 tools in the industry and data partners Be a part of the most dynamic, thinkers and doers Gang! In this role, your goals will be: In three months: Learnt media basics and tools across google and FB suite In six months: He would be the best buddy within the Mindshare purple family to talk about the brand and win the confidence internally as well as externally In 12 months: An entrepreneur with strong strategic thinking and profiled to lead the strategy function fully for the brand Complete understanding and know- how of the GroupM ecosystem and Matrix structure to deliver the 360 strategies across the brands (subject to personal IQ level and enthusiastic to learn and grow & adapt) Responsibilities of the role: Deep appreciation/ application of the Mindshare OTF framework (ABC, Journeys, Ideas you love to share) LOOP data and partnerships integration in the strategy Ability to apply Mindshare strategy tools (Primarily TGI/ 3D, Mindreader , Journey Planner, Culture Vulture including Contagious & LS:N , Euromonitor, WARC, Live reporting) Ability to understand & apply consumer research & other industry data in the development of strategy Understanding of realization of the Exchange (traditional & non- traditional) Build Key Strategy presentations / Annual planning presentation Regular Monthly update and reviews and changes required in media channel evaluation What you will need: Sound analytical skills & interpersonal Communication skills Team player and not kingship driver MUST have data and tools understanding on TGI, 3D, BARC and IRS, brand Z and studies that are WPP brand growth analysis oriented Excellent presentation skills and confidence to put your thoughts across in a structured manner is essential Digital and social media tools and understanding will be required at the stage of drawing insights About Mindshare,
Keyskills :
adsirstgiapacdrawingwinfactbrandsoundreachmatrixagencyreviews