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Job Location | Mumbai City |
Education | Not Mentioned |
Salary | Rs 20 - 36 Lakh/Yr |
Industry | Manufacturing |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Key Activities / jobs Manage all aspects of the e-commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, customer service and web analyticsDeveloping strategies specific for ecommerce channel for assortment planning, pricing, product gap analysis and merchandise promotion.Competition mapping of similar brands in the category and category analysis for understanding the market trends & sales trending,Analyze sell through and ensure optimum level of inventory with the partnerParticipate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the e-commerce strategyDevelop and oversee the effective planning and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishingManage all aspects of web analytics related to e-commerce and communicate relevant information to relevant teamsGenerate and implement new sales and marketing initiatives to increase e-commerce sales and profitabilityIdentify new areas of e-commerce opportunity beyond current organizational thinkingOptimize online assortment; distribution, product, pricing, pack size, unique SKUsImprove brand presence online; digital assets, product tours, reviews, brand pagesKey Deliverables / KPIs Ensure proper planning for Sales / Margins / profitability through e-Commerce vertical and drive the teams for the delivery of the sameDeploy mechanisms to optimize various budgets like budget, scheme, client relationship, marketing budget etcReview receivables on a periodic basis and ensure timely collection of payments as per Organization policiesTimely review the sales productivity, target delivery, margin delivery and performance with the Leadership and Teams down the lineAnalyse information pertaining to competitive products, prices & related terms and offer feedback to the Business Units for further planningCoach and develop robust teams and work towards establishing a high performing sales culture ,
Keyskills :
webcontent gapanalysis musicmaking webanalytics digitalassets businessunits customerservice onlinemarketing contentstrategy marketingbudget businessplanning clientrelationship marketingcampaigns assortmentplanning competitionmapping promoti