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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
I am a design- researcher who is enthusiastic about creating seamless digitally- driven consumer journeys and experiences that align with the core- essence of my clients brand.How do I achieve this I have a fanatical passion for identifying consumer insights by marrying behavioral, cultural and societal patterns with usage of space, digital and futuristic technology, and experience- driven ideas. I research consumer decision journeys and map emotional and rational motivations, consumer expectations, pain points and the potential experience gaps. I work with various design research methods, technologies, and psychology frameworks aimed at understanding the consumer needs/ aspirations and pain- points of consumers. I partner with experience brand consultants, consumer insight teams, user interaction researchers, UX/ UI designers, technology experts and specialists, and digital data analysts in the conceptualization and evaluation of scalable touch point solutions. Based on various off beat ideas, I conceptualize ways to propagate the touch and feel (experience) of the Brand and increase participative engagement of the consumers across the touchpoints. I Need to be: Have an PG in Strategic Design Management or Specialization courses in Design Research/ Service Design and/ or Advanced Degree in Humanities from institutes such as NID, NIFT, Shrishti, and IITs Student of human behavior, strategic design management, anthropology, sociology and design research Comfortable with technology and data with an innate ability to marry art with science Avid reader and dreamer on futuristic uses of digital technology for simplifying consumer lives Work experience of 2- 3 years preferred in various disciplines, including but not limited to journey mapping, shopper marketing, consumer insights, consumer research, etc.,
Keyskills :
servicedesign designresearch userinteraction consumerculture consumerinsight strategicdesign consumerinsights consumerresearch designmanagement shoppermarketing ui art map brand design sc umanbehavi