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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
To provide Strategic direction & plan to strengthen Private brand, Beauty & Exclusive Brand . Planning and execution of national promotions ad events to achieve the targeted footfalls Grow the private label portfolio within the firm, drive the branding , marketing , store presentation and other actions required to grow the brands . Find suitable modes to establish the brands such as celebrities , social media , influencer marketing and other such platforms to make private brands as strong consumer brands Devise a marketing plan for promoting beauty within the firm. Work with beauty category teams to create experiences, content, propositions that increase the consumer purchases of beauty category Create umbrella content platforms and manage the same Drive consumer demand for exclusives through understanding of consumer needs, leverage insights, leverage the exclusivity and use that to pull new conusmers, upsell to core consumers Identifying new opportunities in media and leveraging them to deliver better visibility for the organization Create an annual PR plan for the private brand ,Beauty & Exclusive Brand and drive the same with association with the team. Liaise closely with the advertising media and event agencies to ensure effective communication for the brand Achieve targeted budgets Efficient and effective management and motivation of team members MIS,management and ensuring that the annual marketing plans (national and regional) are executed within budgets ,
Keyskills :
mismarketingmanagementadvertisingsocialmediapresentationcommunicationbranddemandplanningtfolioprivatelabelprivatebrands