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| Job Location | Mumbai City |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Desired Profile :
1. Role involves coordination with Individual Heads of Businesses & Agencies as well 2. Assist the Head of Marketing to drive the business growth agenda for Qualified Lead generation 3. Customer segments and sub-segments have been mapped 4. Provide primary & secondary research based inputs to flesh out each sub-segment in terms of: I. Database generation (companies, target departments businesses within the companies, key personnel to be targeted) II. Benchmark competition mapping for each sub-segment 5. Assist the Head of Marketing and Individual Business Heads in creating a strategic approach which represents a face to that potential customer which is tailor-made for that sub-segment to which the potential customer belongs 6. Bring granularity to Marketing by helping Head of Marketing and Individual Business Heads in crafting the following: I. Product service market fit, audience & buyers, competitive landscape, distribution II. Business case, market strategy, pricing, marketing, sales plan, support plan, fit with overall roadmap, success metrics, budget & resources
,Keyskills :
marketingsalescustomer relationsbusiness developmentadvertisingsales planbusiness casesales planninglead generationproduct servicebusiness growthsecondary researchcompetition mappingcompetitive landscapemarket strategyfitagendametricsres